Arizona · Florida Pilot · US-Wide College-Bound Support

Guard Your Name.
Own Your Future.

Athlara helps families review NIL opportunities with clearer rules, sharper contract insight, and a safer decision process — before a signature creates regret.

Save My Seat — Free Sept 9 Session → Book a Deal Review

Phase 1 pilot: Arizona and Florida. Oregon and 9 additional states on the expansion roadmap. College-bound support available nationally. Education and decision support only — not legal advice or agent representation.

524

NIL deals rejected in 2025–26Rejected for lack of valid business purpose, warehousing, or non-commensurate compensation. Source: College Sports Commission, Jan 2026.

$15M

Value of rejected dealsFamilies left exposed — deals promised, not cleared, eligibility at risk.

Universities under FTC scrutinySports agents investigated for SPARTA compliance failures. Jan 12, 2026.

$1.67B

Projected NIL market size2024–25 season. Most families still navigating it alone. Source: Opendorse.

The Problem

NIL decisions are adult decisions.
Most families aren't prepared for them.

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The rules are not simple — and they change by state.

Every state, governing body, school, and athlete status carries different rules. A deal that's compliant in one state can cost eligibility in another. Rules change — and most families find out after they've already signed.

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A contract can look exciting and still hide serious risk.

Broad rights assignments. No exit clause. Compensation tied to performance. Counterparties who do this every day, and athletes who do it once. The asymmetry is real.

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The fastest person in the room is not always protecting your athlete.

Agents, collectives, and brands have their own interests. Families need an independent review — before the signature, not after the problem.

Free Live Session

The Athlara Monthly Scrimmage

First session: Wednesday, September 9, 2026 · 5:30 PM AZ / 8:30 PM ET · Free on Zoom.

A live session for families navigating NIL. Bring your questions. Bring the contract. We will walk through what is really in an NIL deal, what puts eligibility at risk, and the five checks we run before any athlete signs. Second Wednesday of every month.

Save My Seat →

The Process

Three steps to a safer decision.

Every engagement follows the same disciplined workflow. No guessing, no pressure, no incentive to push a deal through.

Upload the offer or contract

Submit the agreement, screenshots, or emails you've received. Our intake form captures the context we need to conduct a proper review.

The Athlara Five-Point Shield™ review

Five checks on every deal — eligibility, rights, term, money, exit. We run an eligibility risk screen, flag contract red flags, and assess compensation fairness. Every review produces a plain-language Family Brief and a Youth Brief written for the athlete.

Decide with clarity — and a record

You receive a documented Decision Record of what was reviewed, what risks were identified, and what next steps were recommended. Complex matters are referred to licensed professionals.

What Families Receive

Every engagement produces six outputs.

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Deal Risk Screen

State eligibility rules checked against the specific offer. Prohibited categories, inducement risk, and disclosure requirements flagged before you sign.

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Contract Red-Flag Review

Rights, term, exclusivity, termination, payment schedule, and dispute language reviewed against athlete-protection standards.

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Plain-Language Family Brief

A 1–2 page decision summary written for parents — not lawyers. Includes top risks, questions to ask the counterparty, and what a fair version of this deal looks like.

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Youth Brief

A one-page version written for the athlete. Because the athlete should understand what they're agreeing to — not just their parents.

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Decision Record

Documentation of what was reviewed, what risks were found, and what decision was made. Your defensible paper trail if questions arise later.

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Referral Path

When a matter requires licensed legal, tax, or agent services, we provide a structured referral — not a vague suggestion.

Pricing

Transparent pricing. No commissions.

Within 48 hours of sending us the offer, you will know exactly where your family stands: every eligibility risk flagged, every contract red flag named, and a plain-language brief you and your athlete can both understand, with a documented record you can point to if anyone ever questions the decision. The full review is a flat $299. No hourly meter, no percentage of the deal. And if your Family Brief does not surface at least one material risk or question you had not seen, the review is free.

Starter

Stay Ready

$35

per month

Rules snapshot for your state
Self-guided contract checklist
5-Question Guide (PDF)
Monthly rules update digest
Email Q&A access

Get Started

Standard

Active NIL Exploration

$99

per month

Everything in Starter
Annual intake review
One deal screen per month
Family Brief included
Office hours access

Get Started

Deal Review

Fixed-Fee Review

$299

per review · 48-hr standard | Rush 24-hr: $449

Full eligibility risk screen
Contract red-flag review
Family Brief + Youth Brief
Decision Record
48-hr standard turnaround
Rush option available

Start Your Review →

Backed by our promise: no new insight, no charge.

Who We Serve

Built for three types of families.

High School Athletes

The DM just arrived — and you do not know if it is real.

High school juniors and seniors in Arizona and Florida facing NIL outreach — especially college-bound athletes whose decisions now carry disclosure obligations. Oregon families: join the waitlist for Phase 2.

College-Bound Families

You are mid-recruitment, and NIL just got bundled into the conversation.

Families navigating the intersection of recruiting, scholarship discussions, and NIL outreach — where predatory bundling is most common and eligibility risk is highest.

College Athletes

The contract is on the kitchen table right now.

Current college athletes who already have a deal in hand and need a structured review before signing. We accept college cases on an inbound basis when a draft contract exists.

Why Families Trust This

Protection-first. Not deal-first.

Most services in this space are compensated when a deal closes. We are not. Our revenue is independent of deal size, which means our incentive is always protection — not throughput.

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No commissions

Revenue is never tied to deal size. We have no incentive to push a deal through.

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Human-reviewed outputs

AI accelerates research. Every client-facing brief is reviewed by a responsible human operator.

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Minors-first privacy

Guardian consent required. Minimum data collected. Documents stored securely and not shared.

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Clear scope

Education and decision support. Not agent representation, not legal advice, not deal brokering.

Advisory Board — Coming Soon
We are building a founding advisory board of former professional athletes, coaches, and athlete advocates who bring lived credibility to this work. Advisor names and statements will be published upon written approval. If you are a former athlete or trusted voice in this space and want to learn more, contact us.

Limited Pilot Offer

Join the Founding Family Cohort.

The Athlara Monthly Scrimmage launches Wednesday, September 9, 2026 · 5:30 PM AZ / 8:30 PM ET. Save your seat.

The Founding Family Cohort closes September 30, 2026, or at 20 families, whichever comes first. We cap intake at 20 cases a month because a person, not software, checks every review before it reaches you. Founding families get Athlara free through September 30, then lock the Standard plan at $79 a month for life (regular $99). After the cohort closes, the next intake opens at full price.

Apply for the Founding Family Cohort →

20 Cases / month cap

AZ · FL Pilot states (OR next)

48 hr Standard turnaround

Free Until Sept 30, 2026

Why We Built Athlara

We watched athletes sign agreements no one on their side of the table had read. Athlara pairs decades of athlete advocacy, Title IX administration, and sports-agent experience with strategy and governance discipline, so families get a review from people paid only by them, never by the deal.

— Ron Wilson & Hinesh Chauhan, Co-Founders

Frequently Asked Questions

Straight answers.

What is Athlara?

A decision-support and protection service for families evaluating NIL opportunities before they sign. We screen for eligibility risk, review contracts for red flags, and produce plain-language summaries that support informed decisions.

Are you a law firm or sports agency?

No. We provide structured education, screening, and documentation. Licensed legal, tax, and agent representation matters are referred to qualified professionals when needed.

Do you guarantee eligibility?

No. Governing bodies — the NCAA, College Sports Commission, and state high school associations — make eligibility decisions. We help families identify and reduce risk before signing, and document what was reviewed.

Can you help a current college athlete?

Yes, if there is already an offer or draft contract in hand. We accept college athlete cases on an inbound basis only — we do not solicit or source deals for college athletes.

What if the offer only came through DMs or text?

That is often a risk signal on its own. We review informal communications and help you determine what documentation and questions are needed before any decision is made.

What states do you cover right now?

The Phase 1 pilot covers Arizona and Florida high school athletes, plus the college-bound disclosure framework that applies nationally. Oregon is confirmed as Phase 2, and nine more states are on the expansion roadmap. Join the list and we will tell you the moment your state opens.

What if the review does not find anything?

Then it is free. If your Family Brief does not surface at least one material risk or question you had not seen, we do not charge for the review. And if you are not sure Athlara is for you yet, bring the contract to the free monthly session first.

Free Resource

5 Questions Every Family Should Ask Before Signing Any NIL Deal

A short guide for families navigating high school NIL decisions — currently serving Arizona and Florida, with Oregon and more states coming in Phase 2.

Who is really paying for this deal — and what do they get out of it?
What happens if the athlete wants out later?
Plus the three questions that most often expose a bad deal — inside the free guide.

Guard Your Name.Own Your Future.

NIL decisions are adult decisions.Most families aren't prepared for them.